Mastering the Token Market


How much do you need to start your token journey?

Contrary to popular belief, you don’t need to have a lot of money to start investing in tokens. In this guide, we explain why.

Token Takeaways

New token adopters do not need a lot of money to start collecting tokens.

It’s important to understand how token projects are valued before making an investment. 

While it’s up to every individual to make decisions based on their own risk tolerance, there’s no need to rush into the market.

The token universe is an ever-evolving, limitless realm, which means there’s a lot to learn when entering the space. After picking up the basics, new adopters face the challenge of navigating the token market. One of the top questions people have is how much they need to start their journey. Contrary to popular belief, you don’t need to have lots of money to start collecting tokens. In this piece, we explain why and offer tips to help you enter the market for yourself.

Starting slow 🐢

Many new token adopters have two big questions when they first start exploring the token space: which token projects should I invest in? And how much should I put in? 

As we’ve discussed in the previous chapters, many people look at Bitcoin and Ethereum first. This is because they are seen as the least risky token projects. But that doesn’t answer the question of how much to invest. 

Many people avoid the token market as they assume participating requires making a big investment. In fact, you don’t need a lot of money to start collecting tokens

Before making any token investment, it’s important to cover your expenses and make sure you have some savings set aside. When entering the market, it’s a good idea to start slow. Experts recommend investing smaller amounts that you can afford to lose

While some token experts have large holdings, they typically grow their portfolios over long timeframes. You do not need to start with a big portfolio or compare yourself to seasoned token usersyou can always invest more as you learn more

Understanding market capitalisation vs. token prices 📈

When people want to find out a token’s price performance, they look at the market price. But this doesn’t tell the full picture. A token’s price shows the price of one unit (i.e. one token). However, we use the market capitalisation to find out the overall size of a project

Token tips: The market capitalisation (or market cap) measures the size of a project based on the total price of all its tokens, or a company based on the price of its shares. At a price of $26,300 per BTC, Bitcoin’s market capitalisation is around $512 billion 💡

When looking at the token market, many people assume that you need to buy a full token for a given project. But this is not true: you don’t need to buy a whole BTC or ETH if you don’t have enough to buy one unit

Bitcoin’s price is currently just under $26,300 per BTC. That puts the project’s market capitalisation at around $512 billion.

Understanding unit bias

1 BTC currently costs around $26,300 and 1 ETH currently costs around $1,700. As many tokens have a lower price per unit, this often creates unit bias. It’s important to understand how unit bias can impact the token market. The effect has helped many meme coins with large token supplies soar in value in the past.

Token tips: Unit bias is a cognitive bias where people try to complete, consume or engage with a full “unit.” That could mean finishing a whole plate of food, reading to the end of a chapter of a book, or buying a whole token 💡

While unit bias deters people from projects like Bitcoin and Ethereum, they are widely viewed as the least risky projects in the space. This is because they are more time-tested and less volatile than most others. For this reason, experts generally recommend putting more into BTC and ETH than smaller projects. BTC and ETH feature alongside other big token projects in our curated Collection, The Crypto Giants.

Beyond bigger token projects, it’s a good idea to put smaller amounts into projects with smaller market capitalisations. In general, smaller projects tend to be more volatile and risky

Once you’ve put some money into tokens, you may want to consider strategies like holding for the long term or selling small amounts when prices rise. Learn more in our chapter on dollar-cost averaging

How helps you start small 🌱 is designed to help new adopters enter the token market. You don’t need a lot of money to start collecting tokens through our app. You can put in as little as $0.25 into a given project and adjust your allocation according to your personal preference. 

As is simple and intuitive, it’s useful for following the dollar-cost averaging strategy to buy tokens. Dollar-cost averaging involves buying a specific amount of a token at regular intervals regardless of the price. Learn more about it here.

While experts recommend starting slowly, it’s up to every individual to make their own decisions based on their risk appetite. If you’re more comfortable with risk, you may consider putting more into the token market as you learn more. 

Looking to the tokenized future 🌌

While tokens have shown early promise, it could take decades for the technology to reach its full potential. 

If tokens achieve mass adoption, they could offer huge upside to long-term investors. This means there’s no rush to enter the space or take big risks today

If token technology is successful, it’s a better idea to start slowly, learn about tokens, and prepare for the future without taking on unnecessary risks today. 

Learn more 💫

Now that you’ve read this guide, you should have a better idea on how to start investing in tokens. Overall, it makes sense to start slowly, learn about tokens, and look into the biggest projects first before taking any big risks. Make sure to revisit our chapter on dollar-cost averaging for more tips on investing, and then head to the app to start exploring the token market. 

Learn more about here 

Please note: Investing in cryptoassets is risky. Due to the volatile nature of the cryptocurrency market, investors run the risk of losing their funds when they make an investment. Returns from cryptoasset investing are not guaranteed, therefore users should always be aware of the risks.